Here are some video commercials that I have made using an GenAI tool pipeline I created. The pipeline uses GPT-based tools for report generation to automatically gather and generate content including storylines, screenplay and character descriptions for the videos, then uses image generation tools to create seed images and then video creation LMMs to create the videos. I do the post-production work on standard tools like CapCut. The process involves the use of models and tools like Stanford’s Storm model, GPT, Claude, Gemini Deep Research, Foocus, Fal.ai, Flux, Runway, MiniMax, and Kling AI to create realistic, TV-like commercials. In addition to generating the video, I add voiceovers, music and text overs that bring the message to life.
I can use stock content as part of the video, but I am usually asked to create unique characters that are specific to the campaign and are free of any copyright issues. I can either start with high level natural language prompts (and then generate screenplays and characters) or more detailed prompts about what they want the video to be about. Very often, companies want to simply regenerate existing videos in different languages and different characters personalized and localized for retargeting the video(s) to specific geographies, particularly for advertising and training videos.
A large part of the job is re-prompting the generation models to have them fix incongruous, faulty, inappropriate, or unnatural content. Quite often, when the scene involves motion, it requires creative prompting to make the motion look “natural” and have it obey the laws of physics as closely as possible! Another common way I have to re-prompt is to remove elements or side characters that are generated that don’t make sense in the context of the video/clip.
Goal: To show many instances in which we use our hands and get dirty, to create an empathetic and using pathos to lead consumers to a trusty soap brand.
Prompting: I made prompts to show characters and scenes that were focused on getting your hands dirty, using the children having their hands get dirty from their crayons focusing on the crayon stains, then showing sand and dust spray which would make the hands dirty, and then focusing on the sweat on the surgeon’s forehead. Also, on the sink scene, I had the image and video be focused on the crayon stains on the children and/or the teacher to give emphasis on the cleaning effect.
WhatsApp Video 2025-05-11 at 12.22.12.mp4
Goal: For those who have recently been involved in an accident, this ad was made to direct them to a trustworthy personal injury law firm so they can seek legal help/advice.
Prompting: For this one, I had to make prompts such that each character look like they had just gotten into an accident, specifically a car accident as this is a very common one and a work accident on a construction site. I had to make the seed image(s) for these scenes show that the characters looked really concerned, shocked, and/or in pain. The final seed image is a lawyer looking confident and authoritative. Once the seed images were generated I prompted the video generation model(s) to create the scene described in the screenplay using the character and setting of the seed images.
Goal: For those who deal with moderate to severe asthma, and struggle with it despite using inhalers regularly, this ad introduces them to a trustworthy new treatment.
Prompting: I used a lot of prompts focusing on the easiness of it to use, and to show a wide diversity of ethnic groups as asthma affects lots of different people. I also showed normal life scenes in addition to the scene in a doctor’s office to show how the treatment would make normal life easier. For this one, the prompting was mainly focused on normal everyday scenes, because it would help to show those who struggle with moderate to severe asthma that with this treatment, they can live normally and freely